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Online learning has drastically changed how we prepare ourselves for a particular industry. No other sector has been as impacted by online education as digital marketing. With almost all companies having a digital profile, there is a need for professionals in this field. Whether you are a big-time entrepreneur, small-scale business owner, or your heart is simply in marketing, you have to make your presence known in the digital world by taking the best digital marketing course online. Digital marketing is here to stay. When you complete these courses, doors open to a variety of careers, such as those of a web developer, social media manager, digital marketing executive, SEO analyst and so on. From online courses to degrees, you have a variety to choose from. You can start with some of the top digital marketing online courses and then explore other options to make your career lucrative. We have listed some of the best digital marketing certification courses that are up for grabs.
What is Digital Marketing?
Any form of marketing that promotes services or products through an online platform is digital marketing. It used to mean only television and radio, but those days are long gone. Today, social media fits right into our palms. Today, digital marketing is everywhere. You can find its immense importance in almost all industries out there: banking, sports management, education, fashion design, finance, e-commerce, healthcare management, and several other industries.
Who Can Pursue Digital Marketing Courses?
As a professional, you should be able to combine creative and technical skills to generate traffic towards your product or service. Here is a list of criteria for you. You can call yourself a digital marketer if you are skilled at:
- Creativity and innovation
- Excellent Interpersonal skills
- Time Management
- Organisational skills
- Basic knowledge (SEO, Email marketing) in is a bonus
- Search Engine Optimization
Eligibility Criteria for Digital Marketing Courses
The criteria would vary depending on the courses. You can opt from a wide array of choices, from Digital Marketing Certification courses to PG or even PhD. Depending on these, the eligibility criteria for these would vary from 10th grade to UG. You can also opt for online digital marketing courses.
Skills Required for Digital Marketing Courses
- Creativity (To innovate and think outside the box)
- Attractive marketing skills
- Creativity (To innovate and think outside the box)
- Technical skills
- Soft skills (communication, time management, leadership, team work)
- Observation (to note the change in the trends)
- Empathy (to resonate with the consumer)
What You Will Learn in Digital Marketing Courses?
You will learn how to effectively spread the message of your product or service to the target audience. That is the gist of what you will learn in these online digital marketing courses. The online training platform will provide all that is required to excel in this sector. Depending on the different types of digital marketing courses you take, you can learn different aspects of the field. Here are a few:
- Search Engine Optimization (SEO)
- Pay-per-click Advertising (PPC)
- Search Engine Marketing (SEM)
- Social Media Marketing (SMM)
- Email Marketing
- Affiliate Marketing
Popular Digital Marketing Certification Courses
With the digital world expanding day by day, you need to have a strong digital presence. These best online digital marketing courses can teach you the ropes of the trade. These were created by researchers and top industry experts. Here we have compiled a list of the top certification courses in this field.
60 hours (self paced)
Purdue University, West Lafayette via Simplilearn
Kellogg School of Management, Northwestern University, Evanston via Emeritus
Suppose you are only curious for the moment or you don't want to break the bank, then don’t worry! Check out our list of online free digital marketing courses.
Career Opportunities after Digital Marketing Courses
This field combines sales and marketing, general management, and creativity. Companies are in dire need of all these roles, regardless of the fact that a person has done his or her studies through a regular course or through online education, as long as the person has the skills to do the job. They want experts who can communicate the quality of their products and services. Let us take a look at some of these careers that you can land after completing these online digital marketing courses.
- Organic follower generation in social media
- Posting updates
- Q & A sessions in social media accounts
- Promoting the company’s brand and image
- Measuring and analysing follower engagement
- Content strategy planning
- Keyword strategy
- Web analytics
- Web marketing
- Social media strategies
PPC Marketing Manager
- Audience targeting and keyword selection
- Traffic generation
- Running A/B testing
- Optimisation of ad usage
- Data analysis
- Affiliate marketing
- Writing & researching articles
- Pitching ideas to the client
- Active social media presence and promoting trends
- Promoting client’s brand
- SEO implementation
As the demand for qualified digital marketing professionals is on the rise, the compensation is rising. When your expertise and experience increase, you expect an even more handsome salary package. This is true both in India and abroad. Let us take a look at the salary trends for digital marketing manager:
Average Salary (INR)
Less than 1 year
3 – 4 lakhs
4 – 5 lakhs
6 – 7 lakhs
10 years and above
8 – 10 lakhs
**Source of salary details: payscale
Note: The given salary details may vary depending on experience, skill, company, freelance.
Scope of Digital Marketing
Online education in digital marketing has a great scope as there will always be a need for professionals in this field. A competitor with an average product and a great digital marketing team can beat you in business even if you have the best product. So the need for compelling storytellers and technical experts on the digital platform is always going to rise. Arm yourself with some of the best digital marketing courses, and your career will be rewarding. There is a wide array of career opportunities waiting for you (social media manager, copywriter, SEO manager, and several others).
Popular Online IT Courses and Certifications
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Gone are the days when one could win the market with just a good product. Now you need state-of-the-art marketing too, and that would be digital marketing. So top companies from all industries are on the lookout for you. Take some of the best digital marketing courses and start awesome careers with these companies. Here are a few top recruiters.
Digital marketing courses by Top Providers
With the expansion of the digital world at this rapid pace, top providers are offering a plethora of online digital marketing courses. This will cater to the demands of the candidates as well as the companies. You take these online digital marketing courses and are ready to work for the best companies in the world. Here are some of the top providers offering digital marketing certification courses:
|Upgrad Digital Marketing courses|
|Facebook Digital Marketing courses|
|Intellipaat Digital Marketing courses|
Also see Top Certification Courses worth checking out
Here are some top certification courses that you should definitely explore, as they have the potential to land you rewarding roles with great salary packages.
- List of all Online courses and certifications
- Artificial Intelligence courses and certifications
- Cyber Security courses and certifications
- Data Science courses and certifications
- Data Analytics courses and certifications
Q: Are there any free online digital marketing courses?
A: Yes. Some of the popular free digital marketing courses are highly professional and sought after.
Q: How long would it take me to complete these digital marketing certification courses?
A: This would depend on the course, the provider, and your learning pace. These digital marketing courses can last from as little as a few days to a few months or even up to a year.
Q: Are online digital marketing courses worth it?
A: Yes. They are time-efficient and flexible. They give you more credibility as a professional, and when you work, it will show. So decide on a course that is best for you.
Q: What are the career prospects after online digital marketing courses?
A: Social media manager, SEO manager, copywriter, and PPC marketing manager are some of the few top careers after the successful completion of online digital marketing courses.
Q: How much does a digital marketer earn annually?
A: It would vary depending on experience, qualifications, and companies. The pay scale ranges from Rs. 3 to Rs. 8.5 lakhs for a digital marketer in a company. And for a freelancer, it can start from as little as Rs. 2 lakhs and go up depending on skills and experience.
Q: What are some of the top industries I can try to break into after completing these online digital marketing courses?