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Many students nowadays are pursuing online marketing courses to enter this field. With the increasing popularity of online marketing and advertising, online marketing courses or digital marketing courses has become the sought-after online courses for marketing aspirants and professionals. The best online marketing courses deal with the skills, systems, and strategies essential to engage the audience of a business to transmit its message, product, and services on digital platforms. There are many certification courses in marketing online that students can pursue and complete within a few weeks and at their own pace. At UG, PG, and diploma levels, marketing courses are offered in BBA, B.Com, MBA, M.Com, and PGDM/ PGPM programs. Many online learning platforms also offer free marketing courses with certificates to interested students.
Pursuing the best marketing courses online and free online marketing courses with certificates will equip students with principles of marketing, different marketing tactics, strategies, practices, new techniques, and methodologies. These top online courses in marketing will also provide them with practical training, real-world exercises, successful campaign analysis, and the technical know-how required to become a powerful digital marketer. Students can further land a career as a Marketing Manager, Product Manager, Sales Manager, Market Research Analyst, Advertising Coordinator, Advertising Manager, Public Relations Specialist, Brand Manager, and many others.
What is Marketing?
The term marketing refers to the process of creating brand value through advertising and products and services promotions to customers, clients, partners, and society at large. Marketing helps in building brand awareness among target audiences, improving sales, boosting revenue, and increasing brand recognition and reputation. It is not only a rapidly growing industry but also a sought-after career option among students.
Who Can Pursue Online Marketing Courses?
- If you are interested in learning marketing techniques and practices to build a career in this field.
- If you have a unique set of skills like communication, interpersonal skills, public speaking, and relationship building.
- If you are a professional working in sales strategy, advertising, media planning, public relations, and others.
Eligibility Criteria for Marketing Courses
- Candidates willing to pursue undergraduate courses in marketing must have completed 10+2 in any stream with a minimum aggregate of 50% marks from a recognised board.
- Candidates looking for postgraduate courses in marketing should hold a BBA, B.Com, or a relevant degree from a recognised university.
- Candidates are also required to appear and qualify for entrance exams conducted at the central, state, and institute levels to get admission to marketing courses. Some popular entrance exams include NPAT, SET, AIMA UGAT, CUCET, BHU UET, CAT, MAT, and XAT.
Skills Required for Online Marketing Courses
- Business Ethics
- Excellent communication
- Interpersonal skills
- Brand awareness
- Analytical mindset
What Will You Learn in Online Marketing Courses?
- Enrolling in the best marketing courses online will provide you with the best marketing practices, tools, and techniques.
- Online marketing courses for beginners and professionals will teach marketing principles, introduction to marketing, organisational behaviour, organisation effectiveness and change, data analysis and decision tools, decision modeling, and optimisation.
- In addition to marketing basics, marketing certification courses online will also teach students strategic analysis, strategic management, consumer behaviour, advertising management, competitive marketing, business marketing, and much more.
Popular Marketing Certification Courses
With online marketing courses with certificates, students will be familiar with marketing basics, best practices, and tools and techniques that will help them get placed in top companies. Online digital marketing courses or marketing certification courses online are career-oriented online courses and can be pursued anytime from anywhere. These certification courses in marketing also offer specialisations in diverse fields such as digital marketing, finance, sales and marketing, market research, and data analytics. Furthermore, you can find various free online marketing courses with certificates from top online learning providers such as Coursera, Udemy, and edX, and institutions worldwide.
Career Options after Online Marketing Courses
Several lucrative career prospects are available after the best online marketing courses and online marketing courses free with certificates. You can go into the fields of advertising, sales, public relations, media planning, social media marketing, email marketing, and brand management. You can also work in content marketing and copywriting, growth marketing, event marketing, retail, e-commerce, and corporate organisations. After marketing courses online, you can even become an entrepreneur and start your own business.
Below are some of the job roles you can explore after marketing online courses:
- Content Marketing Specialist
- SEM Manager
- Social Media Manager
- Email Marketing Manager
- Web Content Writer
- Web Producer
- Brand Manager
- Market Research Analyst
- Product Manager
- Advertising Coordinator
Explore Best Marketing Certifications from Top Providers
- Swayam Marketing Management Courses & Certifications
- Vskills Marketing Management Courses & Certifications
- GetSmarter Marketing Strategy Courses & Certifications
- Edx Marketing Management Courses & Certifications
Marketing Salary Trends
With different marketing jobs, the pay scale of marketing professionals varies at large. The remuneration also varies depending on qualifications, industry, skills, and experience. Factors like employers and job locations might also create salary differences. According to PayScale, the average salary of a Marketing Manager in India is Rs. 680,577 per annum. Mentioned below is the salary of different marketing job roles in India.
Salary based on job roles after courses for marketing professionals
Average Base Pay (annually)
Social Media Manager
Market Research Analyst
Product Marketing Manager
*Source: Glassdoor and PayScale
Scope of Marketing
In a business, marketing is a crucial aspect of its growth. It helps business professionals to analyse and target audiences, improves sales, boosts revenue, builds reputation, and creates strong relationships between the company and customers, clients, and partners. After completing online marketing courses for beginners and professionals or free online marketing courses, you will find numerous career opportunities in both private and public organisations. You can become a project manager, marketing manager, sales manager, industry analyst, or SEO Analyst; the possibilities are endless if you have done courses in marketing or even google marketing courses.
Top Recruiters for Marketing Graduates
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Q: Where can I learn marketing skills for free?
Q: How can I learn marketing online free?
A: Yes, you can pursue free online marketing courses by signing up on platforms like Coursera, edX, LinkedIn Learning, and Hubspot.
Q: Is an online marketing course worth it?
A: By enrolling in online marketing courses with certificates, you will learn marketing basics, principles of marketing, and processes of the implementation of marketing activities, plans, strategies, and methods to boost an organization’s revenue. It is worth pursuing because online marketing courses are often more than worth the money for the number of benefits included.
Q: What are the basic marketing skills required to pursue certification courses in marketing?
A: To pursue courses for sales and marketing online or offline, you must possess a unique set of skills such as communication skills, public speaking, interpersonal skills, brand awareness, and adaptability.
Q: Which are the best colleges for marketing courses in India?
A: Apart from IIMs, many colleges/ universities in India offer the best marketing courses. They include the International School of Management Excellence, Bangalore; ICFAI University, Dehradun; NMIMS University; Jain University; and others.