MBA in Communication and Media Management Course, Subjects, Exams, Admission, Colleges, Fees, Career
What is an MBA in Communication and Media Management?
MBA in Communication and Media Management covers all types of media as well as how they influence the business, society, and culture. MBA in Communication and Media Management programme concentrates on the entertainment and media industries. MBA in Communication and Media Management degree prepares students for a technologically and knowledge-based culture that is always evolving. Mass Communication helps you rise and shine as a communication and media professional across various domains like Film and TV, Advertising and Branding, Print and Digital communication. Communication and Media Management is designed for students who wish to study communication in all of its aspects.
The Master of Business Administration, or MBA, is a prominent post-graduate management degree programme. Some of the specialisations provided in a Master of Business Administration include Sales and Marketing, Operations Management, Finance, Human Resource Management, Logistics Management, and Business Analytics.
MBA in Communication and Media Management Highlights
Particulars | Values |
Degree Name | MBA in Communication and Media Management |
Degree Type | Postgraduate |
Degree Duration | 2 year |
Entrance Exams | |
Eligibility Criteria | Bachelor’s degree |
Admission process | Direct admission and based on the entrance examination |
Cutoff | - |
Fees for the entire duration | Rs. 20,000 to Rs. 15,00,000 |
Average Salary | Rs. 8,00,000 LPA |
Job profiles | Media Strategist Social Media Manager Digital Marketing Executive Brand Manager |
Top recruiters | Time Network Zee Network The Hindu Door Darshan All India Radio India Today Outlook Republic Television Network |
MBA in Communication and Media Management Eligibility
As per the basic MBA in Communication and Media Management eligibility criteria, candidates should have completed their bachelor's degree in any stream from a recognized university with a minimum of 50 per cent marks in total aggregate.
In any field, students must obtain a bachelor's degree. This course is also open to students who have completed their BBA and want to pursue an MBA in Communication and Media Management.
To pursue an MBA in Communication and Media Management, candidates must pass entrance tests.
Popular MBA Colleges in India
In India, there are many educational institutes that offer management courses. Admission is based on previous academic achievements and admission test scores. The following are some of India's best management schools:
MBA in Communication and Media Management Admission
Students pursuing an MBA in Communication and Media Management must meet a variety of entrance standards, depending on the university. Students are admitted to institutions on a first-come, first-served basis. Many universities accept students for MBA in Communication and Media Management programmes based on their academic performance or an entrance exam cut-off score.
Direct Admission
Applicants can check the eligibility criteria by visiting the campus and completing the MBA in Communication and Media Management application form, as well as presenting the required documentation and completing the application form. Candidates could also register online by visiting the institute's official site, completing the online application form, and providing the necessary documentation in an acceptable format.
Top MBA in Communication and Media Management Entrance Examinations
The performance of an applicant on relevant entrance examinations determines admission to various universities and colleges. Here is a list of the greatest MBA in Communication and Media Management entrance exams.
CAT: The Common Admission Test (CAT) is a common entrance exam used by India's 20 IIMs and more than 1,200 business schools.
Get more information about CAT
MAT: The Management Aptitude Test, or MAT, is a nationwide admissions exam for MBA/PGDM admissions, administered by the All India Management Association (AIMA).
Get more information about MAT
GMAT: The Graduate Management Admission Test (GMAT) is offered by the Graduate Management Admission Council (GMAC) for MBA and other management programmes.
Get more information about CMAT
CMAT: The National Testing Agency (NTA) administers the Common Management Admission Test (CMAT), which is used to enrol students in MBA programmes at more than 1,000 educational institutions across India.
Get more information about CMAT
XAT: XLRI in Jamshedpur administers the XAT (Xavier Aptitude Test), a national management entrance exam for MBA enrollment.
Get more information about XAT
NMAT: The NMAT (Nationwide Management Admission Test) is a national entrance exam administered by GMAC for MBA admissions at NMIMS University and other major management colleges.
Get more information about NMAT
Cutoff of Top Colleges
The merit score for an MBA in Communication and Media Management is calculated using a set of criteria. Those who scored under the cut-off percentage are admitted to the institutions. The MBA in Communication and Media Management cutoff varies by college and is determined by the number of students and their entrance exam scores.
MBA in Communication and Media Management Skills Required
Those interested in pursuing an MBA in Communication and Media Management should possess a diverse set of different skills in order to understand difficulties and improve their professional abilities. These skills are also necessary for advancement and a successful job. Participating in an MBA programme in Communication and Media Management can help students develop their skills and knowledge.
Communication Skills | Persistence |
Open-Mindedness | Research skills |
Self-Promotion | Interpersonal Skills |
Check Other MBA Courses:
MBA in Communication and Media Management Subject/Syllabus
An MBA in Communication and Media Management has a distinct academic curriculum depending on the school. Here, we have discussed the syllabus of the MBA in Communication Management offered by Symbiosis Institute of Media and Communication, Pune.
Semester 1 | Semester 2 |
Business Statistics | Consumer Behaviour and Insights |
Sales Management | |
Communication Theories and Culture | |
Media and Communication Industry Overview | Strategic Brand Management |
Integrated Marketing Communication Planning | Marketing Research |
Principles and Practices of Management and Organizational Behaviour | |
Research Methodology | Economics and Accounting |
Project I | Content Marketing |
Business Communication - I | Social Responsibility Project |
Digital Ecosystem | Qualitative Research Methods |
Integrated Disaster Management | Project II |
Semester 3 | Semester 4 |
Internship | Dissertation/Digital/Multimedia Project |
Evolving Media Technologies | Brand Valuation and Return on Marketing Investments (ROMI) |
Rural Marketing | Flexi-Credit Course |
Management Accounting | Flexi-Credit Course |
Social Media Analytics | - |
Sports and Entertainment Marketing | - |
Artificial Intelligence, Augmented Reality and Virtual Reality | - |
Business Communication - II | - |
Introduction to Syndicated Database and Analysis with Workshop | - |
Research Publication | - |
Specialization Core Courses- Brand Communication | Specialization Core Courses- Media Management |
Account Planning Models and Practices | Media Investment Management |
Advertising Management | Strategic Media Planning |
Specialization Core Courses- Public Relations | Specialization Core Courses- Marketing and Media Analytics |
Public Relations and Corporate Communication | Consumer, Brand and Media Insights |
Writing for Public Relations | Data Visualisation |
Cases in Public Relations Strategy | - |
Specialisation Core Courses- Brand Communication | Specialisation Core Courses- Media Management |
Advertising Strategy | Advance Media Planning and Media Innovation |
Communication Design and Innovation Management | Specialized Media Research |
Specialised Advertising Research | Economics & Business of Media |
Specialization Core Courses- Public Relations | Specialization Core Courses- Marketing and Media Analytics |
Strategic PR and Reputation Management | Multivariate Data Analysis |
Corporate Communication Strategy | Data Privacy: Ethics, Law and Technical Considerations |
R Programming | |
Generic Elective Courses | |
Marketing Strategy | |
Customer Relationship Management |
Browse Top MBA Colleges Accepting CAT Score: Location-Wise
MBA in Communication and Media Management Fees Structure
The college administration determines the majority of the fee for an MBA in Communication and Media Management. Each institution has its own fee structure, which is regulated by the college management. Private universities may charge huge amounts of tuition fees than public colleges. An MBA in Communication & Media Management costs between Rs. 20,000 to Rs. 15,00,000 on average.
Scope of MBA in Communication and Media Management
Gone are the days when people had to wait for hours or even days to get updated on the news or convey an important message. With the boom in the media and technology industry, receiving and transmitting information is literally on the tip of the fingers. Moreover, with the onset of digitalisation, the scope of communication or communication management as a specialisation has increased immensely.
Students pursuing an MBA in Communication and Media Management can opt for a Ph.D. in the very same subject or in Communication Management or Mass Communication. As they pursue higher-paying jobs, students are able to increase their knowledge even further.
Career Options after MBA in Communication and Media Management
The MBA in Communication and Media Management is designed to expose students to all aspects of a company. Students will gain practical knowledge in media management and communication. A master's degree in communication and media management can lead to a number of different job options.
Media Strategist: A media strategist aids in the creation of ad campaigns that attract the attention of potential customers while also maintaining the loyalty of the existing ones. To complete these three objectives and develop the required client profile, a media strategist digs extensively into data from surveys, television ratings, web analytics, as well as other methods.
Social Media Manager: A social media manager is in charge of monitoring, organizing, screening, and measuring a product's, brand's, corporation's, or even an individual's social media presence. Apart from becoming an influencer on Facebook, Instagram, YouTube, and Twitter, a social media manager works for businesses to make revenue using social networking sites.
Digital Marketing Executive: A digital marketing executive is in charge of engaging a brand's customers or clients using the internet. Their main goal is to create and maintain the company's internet presence. A digital marketing executive uses internet channels and websites to sell products.
Brand Manager: A Brand Manager is in charge of customizing a company's marketing plan towards its target audience. A brand manager is responsible for maintaining brand consistency throughout all company market research and communications, as well as managing a product portfolio. He or she helps with research and development, pricing, and new product releases, as well as new business growth.
List of Top Companies
Time Network
Zee Network
The Hindu
Door Darshan
All India Radio
India Today
Outlook
Republic Television Network
Benefits of studying MBA in Communication and Media Management
Communication or Media Management encompasses every aspect of audio-visual communication, including Print, TV, Digital, Advertising, Public Relations, among others. With mobile growing as a new medium of communication and Internet penetration increasing at a rapid pace, new avenues of communication for business and development are emerging. There are enormous opportunities for graduates of MBA in Communication and Media Management to reach the masses easily and connect with them for business and social campaigns.
Expected salary after MBA in Communication and Media Management
For someone with less than a year of experience in terms of income, a Master of Business Administration in Communication and Media Management is an excellent option. Management students with less than a year of experience might earn Rs. 60,000 per month on average. Candidates might earn up to Rs. 1,00,000 per month after gaining considerable experience. Individuals might earn up to Rs. 2,00,000 per month after obtaining some experience. With five years of experience, Communication and Media Managers may expect to earn roughly Rs. 3,00,000 lakhs each month. Salary varies depending on the location of the company and the abilities of the employees.
Level of Experience | Average Salary (per annum) |
0 - 1 year | Rs. 10,00,000 |
1 - 3 years | Rs. 20,00,000 |
Above 5 years | Rs. 30,00,000 |
Browse MBA Colleges By Location
List of Top 10 MBA colleges in India offering Communication and Media Management specialisation
MBA in Communication and Media Management programmes are available at a range of educational institutions across the world. Previous academic performance and admission test scores are used to determine admission. Here we have compiled a list of the best MBA in Communication and Media Management programmes in India.
Colleges | Fee Structure (Entire Course) |
Rs. 458,500 | |
Rs. 1,220,000 | |
Rs. 602,500 | |
- | |
Rs. 141,361 | |
Rs. 337,400 | |
SIMC Pune - Symbiosis Institute of Media and Communication | Rs. 1,070,000 |
Makhanlal Chaturvedi National University of Journalism and Communication, Bhopal | Rs. 58,510 |
- | |
- |
Top Private MBA in Communication and Media Management in India
A number of private academic institutions across the country offer an MBA in Communication and Media Management degree. Admission is based on academic achievement as well as the results of entrance exams. Some of India's best private MBA in Communication and Media Management institutes are listed in the table below.
Colleges | Fee Structure (Entire Course) |
HITS Chennai - Hindustan Institute of Technology and Science | Rs. 458,500 |
FLAME University, Pune | Rs. 1,220,000 |
Chitkara Business School, Patiala | Rs. 602,500 |
Uttaranchal Institute of Management, Dehradun | Rs. 337,400 |
SIMC Pune - Symbiosis Institute of Media and Communication | Rs. 1,070,000 |
Adamas University, Kolkata | - |
Rs. 660,000 | |
- | |
Rs. 1,12,000 | |
Rs. 13,34,000 |
Top Government MBA in Communication and Media Management colleges in India
Government educational institutes in India, which are among the best in the world, provide an MBA in Communication and Media Management. The table below lists some of the best government universities providing an MBA in Communication and Media Management.
Colleges | Fee Structure (Entire Course) |
Burdwan University - University of Burdwan | - |
Punjabi University, Patiala | Rs. 141,361 |
Makhanlal Chaturvedi National University of Journalism and Communication, Bhopal | Rs. 58,510 |
Sri Padmavati Mahila Visvavidyalayam, Tirupati | - |
- | |
Kushabhau Thakare Patrakarita Avam Jansanchar Vishwavidyalaya, Raipur | - |
Browse MBA Colleges By States
Frequently Asked Question (FAQs) - MBA in Communication and Media Management Course, Subjects, Exams, Admission, Colleges, Fees, Career
Question: Is it possible to pursue a Ph.D. after completing an MBA in Communication and Media Management?
Answer:
Students who have completed an MBA in Communication and Media Management degree can apply for a Ph.D. in Communication and Media Management programme.
Question: What are the best firms to work for if you have an MBA in Communication and Media Management?
Answer:
Time Network, Zee Network, The Hindu, Door Darshan, All India Radio, India Today, Outlook, Republic Television Network are some of the leading organisations that hire MBA in Communication and Media Management graduates.
Question: What are the career options after an MBA in Communication and Media Management?
Answer:
There are various career options after an MBA in Communication and Media Management. Some of the careers are Media Strategist, Social Media Manager, Digital Marketing Executive, Brand Manager.
Question: Which colleges offer MBA in Communication and Media Management courses in India?
Answer:
Some of the top colleges which offer MBA in Communication and Media Management degrees are HITS Chennai - Hindustan Institute of Technology and Science, FLAME University, Pune, Chitkara Business School, Patiala, Burdwan University - University of Burdwan, Punjabi University, Patiala, Uttaranchal Institute of Management, Dehradun, SIMC Pune - Symbiosis Institute of Media and Communication, Makhanlal Chaturvedi National University of Journalism and Communication, Bhopal, Sri Padmavati Mahila Visvavidyalayam, Tirupati, Adamas University, Kolkata.
Question: What are the skills required for an MBA in Communication and Media Management?
Answer:
Communication Skills, Persistence, Open-Mindedness, Research skills, Self-Promotion, Interpersonal Skills are some of the skills required for an MBA in Communication and Media Management.
Question: What is the duration of the MBA in Communication and Media Management course?
Answer:
The MBA in Communication and Media Management is a two-year-long programme.
Question: What is the eligibility criteria for an MBA in Communication and Media Management?
Answer:
An MBA in Communication and Media Management requires a bachelor's degree in any specialisation from a recognised university.
Question: What is the tuition fee of the MBA in Communication and Media Management course?
Answer:
Depending on the type of institution, an MBA in Communication and Media Management costs between 20,000 and Rs. 15,00,000 on average.
Question: What is the scope of an MBA in Media Management?
Answer:
With the boom in the media and technology industry, receiving and transmitting information is literally on the tip of fingers. Moreover, with the onset of digitalisation, the scope of communication or communication management as a specialisation has increased immensely.
Question: What is MBA in Media and Communication?
Answer:
MBA in Communication and Media Management programme concentrates on the entertainment and media industries. The degree prepares students for a technologically and knowledge-based culture that is always evolving.
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