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Fees Details

General

₹ 1.75 L

Disclaimer: Data for total fees has been calculated based on all years/semesters as provided by the college. The actual fees may vary.

Course Details

Master of Business Administration in Sales and Marketing at Dr DY Patil University aims to teach students a successful sales strategy to maintain positive relationships with customers. The online MBA programme discusses theories focused on sales and marketing management enabling students to apply them to real-life organisations to see how they work in practice. With the online MBA Sales and Marketing programme from Dr DY Patil University, students will be able to devise and assess detailed sales strategies, using different data collection methods. They can land a career as Strategic Sales Managers, Sales Analysts, Customer Relationship Managers, International Sales Managers, and more.

Program Offerings

UGC approved
Interactive live classes
Recorded lectures
Industry-oriented curriculum
e-Learning content
Digital Library
Online academic calendar
E-books
videos
Term End Semester Examination
Learning Management System
placement assistance

Eligibility Criteria

Candidates who are interested in pursuing the online MBA Sales and Marketing programme from Dr DY Patil University are required to fulfil the eligibility criteria before applying for the course. They must have completed a Bachelor’s Degree in a relevant discipline with at least 40% marks from a recognized university.

Admission Details

Candidates willing to get enrolled in the online MBA Sales and Marketing programme must fulfil the eligibility criteria prescribed by the university. After that, they can apply for admission online. They are required to first fill the registration form and pay the registration fees. Once registered, they need to upload the required documents and pay the enrollment fees to enrol themselves in the programme.

After the submission of all the documents and the enrollment fees, the university will verify them and confirm candidates’ admission. Candidates who receive the confirmatory mail regarding their admission will be able to access the entire course material once the programme begins.

Filling the form

Applicants must check the following steps to apply for the online MBA Sales and Marketing application form:

Go through the official website - https://dypatiluniversityonline.com/
Select and navigate through the online MBA Sales and Marketing programme
Fill up the registration form
Pay the registration fee
Upload the required documents - Class 10th mark sheet, Class 12th mark sheet, Graduation Marksheet and Certificate, 2 Stamp Size photographs (Not more than 3 months old), Photo ID Proof (Election Card/ PAN card/ Passport/ Driving License), Aadhaar Card
Pay the enrollment fees online using a Credit/ Debit Carspd or Net Banking, or via DD drawn in favour of D.Y. Patil University, Navi Mumbai payable at Mumbai.

The Syllabus

The online MBA Sales and Marketing syllabus at Dr DY Patil University spans over four semesters, comprising core subjects and electives essential to land a successful career in the field of sales and marketing. The detailed online MBA Sales and Marketing programme structure is as follows:

Organizational Behaviour (3 Credits)
Principle of Accounting (3 Credits)
Managerial Economics (3 Credits)
Principles of Management (3 Credits)
Quantitative Techniques (3 Credits)

Electives – Any One

Global Business Environment (2 Credits)
Business Law & Corporate Governance (2 Credits)
Business communication (2 Credits)

Human Resource Management - I (3 Credits)
Strategic Management (3 Credits)
Financial Management - I (3 Credits)
Principles of Marketing - I (3 Credits)
Production & Operation Management (3 Credits)

Electives – Any One

Supply Chain Management (2 Credits)
Management Information System (2 Credits)
Sales Management (2 Credits)

International Business (3 Credits)
Research Methodology (3 Credits)
Project Management (3 Credits)
Entrepreneurship Essentials (3 Credits)
Cost & Management Accounting (3 Credits)
Project Work - Part 1 (Credits in Semester 4)

Electives – Any One

Digital Marketing – By edX (Fundamentals of Digital Marketing, Social Media, and E-Commerce-Wharton School of the University of Pennsylvania) (2 Credits)
Operation Research - By edX (Operations Research: an Active Learning Approach-The Hong Kong Polytechnic University) (2 Credits)

Services Marketing (3 Credits)
Advertising & Sales Promotion (3 Credits)
Consumer Behaviour (3 Credits)
Strategic Brand Management (3 Credits)
Sales And Distribution Management (3 Credits)
Retail management (option of edX-Retail Fundamentals - Dartmouth X) (3 Credits)
Project Work - Part 2 Final Submission (3 Credits)

Note: For edX courses, students will be given access in the last semester.

Evaluation Process

Dr DY Patil University conducts Internal Continuous Assessment and Term-End Semester Examination at the end of each semester. Internal Continuous Assessment holds 30% weightage and to pass the assignments, students need to score 12 marks out of 30. Semester-end exams carry 70% weightage and students are required to secure 23 marks out of 70 marks to pass the exams. To qualify for a particular subject, a student should gain a minimum of 35% marks. The university organizes semester-end examinations in various centres spread across different cities of the country.

Dr DY Patil University, Navi Mumbai Frequently Asked Questions (FAQ's)

1: What would I learn in online MBA Sales and Marketing at Dr DY Patil University?

By enrolling in the online MBA Sales and Marketing programme at Dr DY Patil University, you will learn about successful sales strategy, sales and marketing management, market research and analysis, selling, pricing, and advertising. You will also learn how to communicate with clients, partners, and sales stakeholders.

2: How much does it cost to take the online MBA Sales and Marketing at Dr DY Patil University?

For Indian students, the total online MBA Sales and Marketing programme fee is Rs 160,000. The fee for students outside India is Rs 350,000.

3: What is the duration of the online MBA Sales and Marketing at Dr DY Patil University?

Online MBA in Sales and Marketing at Dr DY Patil University is a four-semester postgraduate degree programme spanning over two years.

4: What do I require to pursue the online MBA in Sales and Marketing at Dr DY Patil University?

You must hold an undergraduate degree in a relevant stream from a recognized university to be eligible for the online MBA in Sales and Marketing offered by Dr DY Patil University.

5: What do I do after completing the online MBA Sales and Marketing programme?

The online MBA Sales and Marketing programme from Dr DY Patil University offers a wide range of career opportunities in Sales and Marketing. They include International Sales Manager, Customer Relationship Manager, Sales Analyst, Strategic Sales Manager, and Head of Business Development.